How Equinox is Redefining Luxury Travel

Equinox opens their first hotel in June 2019

For the last twenty-five years, when you’ve needed a little luxury in your workout Equinox was the place to be. And now the company is defining the “fitness as lifestyle” movement by opening the first Equinox Hotel in Hudson Yards, New York.

The property will start welcoming visitors in June 2019 is the first of five planned properties so far. Seattle will also open this year followed by Houston in 2020, and Chicago and Los Angeles in 2021.

“The philosophy, ‘It’s not fitness, it’s life” has grounded Equinox—and fueled a cultural movement—for more than 25 years, and now we’re introducing Equinox Hotels as a true culmination of our brand promise,” said Harvey Spevak, Executive Chairman, Managing Partner, Equinox. “Steeped with deep knowledge of how to cater 24/7 to the high performance needs of the most discerning community, we are a company that has always seen the world differently and defined trends rather than following them. Everything we’ve done to this point has given us true license to enter hospitality and chart its future with a completely fresh, uniquely ‘Equinox’ experience and point of view.”

Hudson Yards

Hudson Yards was selected as the site for the first Equinox Hotel because it’s emblematic of the future of New York City. Poised to be the new epicenter of culture, arts and culinary for high performers across the globe, Hudson Yards will be anchored by Equinox Hotels as a destination for visitors and locals alike. With interior spaces by David Rockwell/Rockwell Group and exterior spaces by Ken Smith Workshop and Rockwell Group and building design by David Childs/SOM, the property, with its arrival experience set in a private plaza at 35 Hudson Yards, will feature 212 rooms, including 48 suites, as well as a Joyce Wang-designed Equinox Fitness Club and Spa.

Amenities will further anchor a high performance lifestyle offering with the largest-ever-built 60,000-square foot Equinox Fitness Club, as well as E by Equinox, the brand’s most personalized portfolio offering, featuring an elevated approach to holistic health with emphasis on a bespoke hospitality experience for each member. Hotel Guests, who become Equinox Fitness Clubs members for the duration of their stay, have access to a comprehensive Equinox Hudson Yards experience including signature group fitness classes, private Pilates, personal training services, performance-driven spa, 25-yard indoor salt water pool, hot & cold plunge pools, outdoor leisure pool and terrace with culinary concept from renowned restaurateur, Stephen Starr, as well as a SoulCycle on the ground floor.

Equinox Hotels’ digital experience is anchored with purpose and personalization in mind. The club and hotel are seamlessly connected on this platform, fueling anticipatory service and removing obstacles from the guest journey upon arrival. Intuitive controls speed up and streamline the guest needs from check-in to room service, while the Equinox Fitness Clubs app connects to ensure guests can book group fitness, personal training and other club amenities on-demand.

Room Amenities

Following a belief that sleep is everything, and ensuring a commitment to owning sleep like no other hotel before, Equinox Hotels designed rooms as the ultimate sleep chamber featuring total soundproofing and a total-blackout window system. The beds use CocoMat all natural fiber mattresses that perfectly adapt to any shape and form, and utilize a Scandinavian technique of two separate duvets that enable temperature regulation.

Spa

The expansive Spa offering emphasizes recovery and was conceived to serve as a central pillar within Equinox’s holistic philosophy on high performance living. Crafted collaboratively by movement performance, body, and skincare experts and backed by Equinox’s proprietary Health Advisory Board, the Spa emphasizes recovery-based treatments that feature the latest in science-grounded technology, as well as timeless regeneration and relaxation techniques.

Dining

The hotel will feature a restaurant and bar by Restaurateur Stephen Starr featuring an 8,000 square-foot outdoor terrace with views over Manhattan and the Hudson River. Guests can expect a food and drink experience that excites, indulges, and restores in equal measure, never restrictive but always thoughtful. Menus will be ingredient-driven and designed to balance flavor and fuel with equal measure, and will be available to guests in-room, in social spaces and in the restaurant itself, meeting the high performance traveler across the guest journey.